Strategic Alliance

HCCG assists in the development of a formal relationship between two or more businesses where resources, core competences, and capabilities are combined to pursue agreed upon goals or to meet business needs while remaining independent organizations.  Alliances can be structured in various ways, depending on their purpose.  Developing a strategic alliance involves strategy development, partner assessments, contract negotiations, the operation of the alliance, and the termination of the alliance.  Utilizing strategic alliances enables companies to grow and expand more quickly and efficiently by reducing cost, increasing market penetration, enhancing competitiveness in domestic and/or global markets, enhancing product development, and developing new business opportunities.  Equity strategic alliances, non-equity strategic alliances and joint ventures are the basic types of strategic alliances.