Business DevelopmentBusiness development comprises a number of techniques and responsibilities which aim at attracting new customers and at penetrating existing markets. Techniques used include: assessment of marketing opportunities and target markets, intelligence gathering on customers and competitors, generating leads for possible sales, advising on, drafting and enforcing sales policies and processes, follow-up sales activity, formal proposal and presentation management and writing, pitch and presentation rehearsals, business model design, account planning and performance monitoring, proposition development and campaign development, Business development involves evaluating a business and then realizing its full potential, using such tools as: marketing, information management and customer service. |
